Dropbox stands out with its simple design, straightforward copy, and on-brand illustrations. The opening line of the Medium homepage states, Medium is a place to write, read, and connect. And we doubt that theres a simpler way to describe the platform. The call-to-action is bold and above the fold. Subscribe to the Marketing Blog below. If youre ready to create a winning homepage for your brand but are unsure of where to start, online website builders are one of your best options. So it has a big impact on their impression of the website and the brand. Slack welcomes visitors with an attention-grabbing headline that raises questions and leads the user to read the introductory description. 1. is a prerequisite for a positive user experience, and a homepage plays a big part in it. These include CTAs to: Explore the portfolio function of the tool. What we love: This website showcases the best of simple design. We strive to educate and collaborate with like-minded businesses to make a difference environmentally and socially. A responsive website adapts to the size of the screen, and displays well on screens of all sizes. What we love: Ahrefs uses different social proof elements throughout the page. Here are a few crucial details to consider: Communicate who you are and what you do Generally, people aren't keen on being confused. In this post, youll learn the ins and outs of home page design. You can use this space to build trust by adding evidence. Choose the target keyword. So its not just what you want to say, its what they need to hear, even if that means they disqualify you as a potential fit. The process is easy and intuitive and usually takes no longer than an hour. The majority of homepage visitors dont scroll, at least according to our research on B2B marketing websites. They all leverage the same psychology: the conformity bias. Designing, building, and supporting the web since 2001. If done right, all these elements combine to form a distinct brand identity that will stick well beyond the clients first interaction with the website. Visitor isnt overwhelmed with multiple CTAs. When content is spread out, its less overwhelming for readers and easier to know what to focus on. It catches the visitors who fell all the way to the bottom without finding what theyre looking for. A single CTA throughout the page limits distractions and clarifies the desired course of action for visitors. Dont neglect the letter in favor of the former. The best homepage designs add a few other elements to the promise and together, they are the 3 Ps of Email Signup Forms: Heres what signup CTAs look like in a great web design, on the homepage or anywhere. And its success is a huge factor in the success of your email marketing program. , which is another website builder more focused on e-commerce businesses. Horizontal menus that collapse into a hamburger icon on mobile devices are standard and used by 90% of marketing websites. A homepage is usually the first thing people see from a website and thus the very page that forms their first impression. , which will take several seconds to load by itself on a slow connection. Heres an example of a classic homepage design with a large hero image thats balanced by text elements on the left. Each has its own metric for page-level ranking potential: Moz calls it Page Authority, SEMrush calls it Page Authority Score, Ahrefs calls it URL Rating.. Rather than a generic CTA that any website could use, make the CTA specific to your brand. But it doesnt take more time, money or effort to write something useful. If you're a. Youre much better off moving the content down on the webpage so that a user can scroll to it. So clearly, your website needs to be mobile-friendly if you want to attract a significant share of the online market. In user tests, they tend to be one of the first elements noticed, so if your copywriting is on-point here, it can be a massive driver of leads and conversions. Whether youre building a business or personal website, many questions probably come to mind. Remember, these are the visitors you know the least about. The website also makes use of a carousel to show the brands wide array of products. The design resonates with the target audience. Over the years, Evernote has turned from a simple note-saving app into a suite of business products. As you can see from the examples of best homepage designs listed above, homepages can be very diverse and industry-specific. The Mint website grabs our interest with its headline that promises a fresh way of managing money a task that some might find unexciting or intimidating. Basecamps homepage features a brilliant headline and sub-headline that explains what they do and how theyre different from the rest. It also doubles as a customer support routing system, often driving increased adoption and retention. Mediums homepage uses a simple header, sub-header, and CTA button before drawing visitors attention to the trending stories the main point of the website. Dale is a freelance writer, developer, and semi-professional soccer player rolled into one. 1. Lets start with the big goals of every website homepage: And of course, it needs to check all the other boxes: rank in search for the business category, load quickly, be mobile friendly, integrate with Analytics and other tools, comply with privacy laws, meet accessibility requirements, and be easily updated, be faithful with consistent brand messaging. A test preparation may show their college placement rate. 15 Examples of Brilliant Website Homepage Design - HubSpot Dont do it. Its often easier to add and the stats block has become very common on website homepages. Published: 11 Web Design Best Practices and Tips for 2023 - MailerLite Its a very clear way of communicating what the company does and how people can learn more. is king. The truth is that both are critical for websites, especially on the homepage. The red Search Inventory CTA immediately pops off the page, reminding the visitor of its importance. As Dropboxs target audience can be very diverse from individuals to enterprises this serves to take each client to a page dedicated to their needs. Try them and measure the impact. Scrolling down, users will see different types of stays they can find through the platform from outdoor getaways to studio apartments in the heart of any city. More ways to convert may drive a higher conversion rate. FreshBooks is an accounting software for small and medium-sized businesses. Co-Founder / Chief Marketing Officerof Orbit Media. Even if only 5% of your homepage visitors scroll, thats thousands of people over time. She makes it clear shes a human whom people can connect to. This Portal provides a consolidated one-stop shop for busy health professionals and public health decision-makers. The list goes on and on. Well-designed below-the-fold sliders are often suitable for photo galleries or displaying stunning visuals. Its possible that the next step in the user experience should be a case study, a portfolio or a service page. There is another hidden cost in your Analytics. Display Key Information 8. 2. Subscribe for little revelations across business and tech, Learn marketing strategies and skills straight from the HubSpot experts, When it comes to brainstorming business ideas, Sam and Shaan are legends of the game, Watch two cerebral CMOs tackle strategy, tactics, and trends, Everything you need to know about building your business on HubSpot. For a company that offers many technology products, its bold colors, fun designs, and videography give off a Google-like vibe. This is because homepages feature the most recognizable elements of a business its logo. How to Create a Simple Wireframe 1. You may unsubscribe from these communications at any time. THATS OKAY. Here, we have a screenshot of the WE3 homepage. If youve got one, put it on the homepage where its likely to be seen. Examples include Free Trial, Schedule a Demo, Buy Now, or Learn More.. Place Further Info in Footer 9. Probably, this is for two reasons. The most powerful CTAs are short and simple to immediately catch the eye. Like all best practices, these aren't rules. All services are presented above the fold, so the user doesnt have to scroll to find the desired service. If you were tempted to write a clever headline, this is the place to use those little gems. Social proof is third-party validation from a human. We check all user comments within 48 hours to make sure they are from real people like you. 25 Best Homepage Design Examples For Inspiration - Wix.com We chose this example because it demonstrates how web navigation best practices can be molded to fit your website's or business's specific needs. Then, you can see sites that put these best practices to work. With its large hero image that speaks about the company without using words, the CarMax website arouses feelings of comfort, enjoyment, movement, and freedom values that represent the company. Use the first option unless you have high confidence (or strong evidence) that visitors really want to search. Virtually every pageblock at every scroll depth is an opportunity to put a face with the brand. Finally, its a passive form of customer research. Your homepage should clearly "tell" Google and your readers what your product/service is about. Its the job of the page to anticipate their questions and provide the best answers. An important detail on this homepage is a small segment that talks about the companys dedication to serving communities. A homepage (also called a home page) is a websites main page that introduces the user to the business and what it has to offer. If website builders sound like the tool you need, feel free to check out our library of, PayPals homepage uses abundant white space to simplify the design and make the details that matter pop. 77 of blog and website page design examples. When it appears in the header, its not just on the homepage. That leaves the, While several things can make your homepage larger than necessary (e.g., uncompressed static files, unoptimized JavaScript), the most common issue by far is having. 13 Web Design Best Practices to Follow: Website Tips for 2023 - Hotjar We're committed to your privacy. One of the best and fastest ways to learn how to fully optimize your homepage is to follow a good SEO course. However, the home page keeps offerings simple, prompting visitors to sign up. Each item on the homepage is a full row consisting only of one image and large text. CTAs tell them what to do next, so they dont get overwhelmed or lost. What else is required to create a solid homepage? When it comes to beautiful homepage design, remember: Less is more. Like all best practices, these arent rules. The best lead generation websites have hard working, high clickthrough rate calls to action. Yours is the only company with your people, after all. It speaks the language of its customers. Clarity is more important than creativity, so focus on that first. PayPals homepage uses abundant white space to simplify the design and make the details that matter pop. Just imagine how much more effective you could make this. Simple answers showcase that Spotify is easy to use. To help your homepage be a better front door, here is a checklist of homepage best practices. The custom hair color for men headline immediately tells visitors what the website is about thereby eliminating any confusion. In the early days of the pandemic, open roads and short-staffed police forces invited bad driving habits habits that have been hard for drivers to break, according to IIHS. You can say that youve been mentioned or featured by these other websites as social proof. Here are the basic types of videos that perform well on homepages: These videos can be a big investment with big returns. Regardless of company type, industry or offering. Beyond trust, these logos also differentiate your brand. What we love: Visitors are invited to take a quick quiz. In less time than it takes to hit the back button on a browser, visitors will ask and. The Trending on Medium section lets visitors know where to find high-quality content. In this case, the slides arent different topics, theyre just different examples. You never know when a visitor will decide that theyre ready to reach out. The homepage also displays photos of happy customers as social proof, which elevates the page even more. , the hosting is taken care of for you, and typically at a quality high enough that you dont need to worry about it. Its clear the company wants you to convert when you arrive. 1) Photo Galleries. Irreverent and insightful takes on business and tech, delivered to your inbox. When theyre ready, visually prominent calls to action give them a clear path forward. Ahrefs offers many tools that can help teams improve their SEO. Well set ourselves apart even more in 11, 14 and 15 below. Simplicity is reinforced throughout the homepage design. As we saw above in best practice #2, the primary target keyphrase should appear in the

Ideas & Examples) - Larry Ludwig that will best match your messaging and stick to it throughout your website.

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website homepage best practices

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